Brand Storytelling

 

 

   Refrences: Highland Orchard Farms

( A commissioned multi-month lifestyle / doc project )

THOUGHTS ON:

narritives

visiual
manifestations

& future work

There's a common sort of nostalgia camera folk have for the life and work of the old school photojournalists. It is not that the images were more fantastic then. Less eyes trying to interpret the scene made the eye that saw safer to inhabit.



You hear the term 'safe brand work' and suddenly you experience a feeling that isn't safe. An image in this context then should speak plainly. Plain not as in numbing or rejecting visul literacy. Rather, the ability to present the work as it exists in the world with dignity and breath.